Frequently Asked Questions

1. How do I get started with my TV Commercial?

a. A good start in producing a TV commercial is your knowledge of your product(s) or service(s) that you would like to market. A one-hour question and answer session with our scriptwriter can generate sufficient source of information to get the script started.

b. Your brochure is a good source of information.

c. Your website is the most versatile source because the scriptwriter can easily access the information, as well as gather some of the images that are available. However, some website are also lacking the information.

d. The script and storyboard are the basic building blocks of a good TV commercial. The script is the written plan of the TV commercial. A description of the visual information and the word for word information on the sound. The storyboard is a mix of the script and a drawing of the description to convey the visual meaning of words.

2. What is the leadtime schedule for a TV Commercial?

a. A good leadtime plan for a TV commercial is two (2) months. That is provided that you would like to make an extensive study of the target market and your position with regards to competition.

b. A TV Commercial can be generated for as short as one week depending on our availability. TFC requires the master DVCAM tape at least 2 days before your scheduled broadcast airtime.

3. What is a typical budget for a TV Commercial?

a. A typical inexpensive TV Commercial started from scratch, with scripting, shooting, editing, royalty free music generation and titling will cost as low as $2500.

b. An amateur model can cost from $150 per day. Previous generation actor/model averages to $5K. Current famous actors/models averages $40K. A top professional actor/model in the Filipino community can cost as much as $90K, depending on the popularity.

c. A low budget TV Commercial can cost as low as $400 on a 4-hour plain edit only session. This could be achieved provided you have broadcast ready materials and we will only provide you with an hourly edit session of $100 per hour using Adobe Premiere Pro or Final Cut Pro. Adobe After Effects cost an hourly rate of $125 per hour.

4. When do I commit to a contract with ESV Productions?

a. Once you have approved the script, we will be signing a contract to pursue the production schedule.

b. If for whatever reason, you did not like the results of the preceding sessions, we will only charge you 25% of your contract value to compensate for the time spent on your project. However, we are positive that you will like our work and we never had a contract withdrawn from us since we started this business.

5. How many times can I make changes to my TV Commercial?

a. We allow up to 3 changes in your TV Commercial without incurring any cost, provided that the "MASTER TAPE WAS NOT CREATED YET". You will get to preview your TV Commercial along the production schedules to make sure that we are hitting your target before we commit to a master tape. Previews are available on our website as well. Major changes can be arranged with a quotation or rated in an hourly basis.

6. How long is your experience in making TV Commercials?

a. We started making TV Commercials since 1996. Our expertise is not just in producing professional TV Commercials but also in marketing and branding corporate products. Our passion is creating an outstanding TV commercial that will return many times more than your investment.

7. What if my TV commercial does not have any response?

a. We have not yet experienced a TV commercial that did not have any response. We do not guarantee that every product or service you sell will be a hit in the market. However, we guarantee that we always provide you with the best of our knowledge and experience in your target market. We always aim high to do our best to hit the target audience. And we will work with you on a reasonable cost to revise your TV commercial until you hit your goal. We like our customers to be happy and satisfied with the service that we provide.

8. What do I receive after the TV commercial production?

a. You will receive the finished product on a DVD-R Video. DVD-R Video will provide the optimum quality at a minimal cost and have a near broadcast quality. The master DVCAM tape will be submitted to the broadcast company.